Plum Leotards, LLC (hereinafter “Plum”) respects the privacy of visitors to our website, (the “Website”) and, as a result, we have developed this Privacy Policy (the “Policy”) to explain how Your Personal Information (as defined below) is collected when You use this Website and how Plum uses and stores Your Personal Information.

Please read the Policy in full to ensure You understand the contents and how We use Your Personal Information.  If You have any questions or comments about this Policy, please contact Us by e-mail at

Information Collected by Plum

Information That You Provide
You do not have to provide personally identifiable information (“Personal Information”) to visit or use this Website, even though it may be needed to make a purchase or take advantage of certain features on our Website. We collect and store any Personal Information You enter through our Website or give us in any way, including, but not limited to Your: first name, last name, billing and shipping address, phone number, e-mail address, log-in credentials, and credit card information. We collect any or all of the foregoing Personal Information when You create an account, place an order, sign up to receive our e-mails, respond to a survey, enter a contest or sweepstake, and/or interact with Us through Our customer service channels.

Automatic Information
We collect some Personal Information automatically whenever You interact with Us through our Website through the use of “cookies.” Cookies allow Us to enhance Your experience and gather information about visitors to the Website. Cookies are small text files that We transfer and store on Your computer or other device’s hard drive that enable Our Website to recognize Your web-browser and capture and remember certain information. Cookies make it easier for You to access and use certain areas of our Website. For instance, this Website use cookies to: (1) remember and process the items in Your shopping cart if You are a returning user; (2) understand Your preferences based on previous or current site activity; (3) improve Our services and Website offerings; and (4) compile aggregate data about Website traffic and customer Website interaction to offer You a better Website experience now and in the future.

If You have disabled cookies from within Your web browser, or if You are running third-party software that intercepts or deletes cookies, You will not have access to many features on our Website that make You Website experience more efficient and some of Our services may not function properly. If You encounter any issues placing an order on this Website because You have disabled cookies, You can place orders over the telephone or by contacting customer service.

How Plum Uses Your Information

We may use the Personal Information We collect or receive about You for Our legitimate business interests, including, but not limited to:

  • For the purpose of general business, sales, and marketing purposes, including, but not limited to, responding to online inquiries, e-marketing campaigns, and newsletters;
  • To send You information about Plum products, services, promotions, contests, surveys, upcoming events, company updates and news that may be of interest to You, unless You notify Us that You no longer wish to receive these communications;
  • To create, manage, and maintain Your account on the Website;
  • To process and deliver purchases, returns, and/or backorders to and/or from You;
  • To personalize Your site experience by tailoring the type of content and product offerings shown to suit Your needs and interests;
  • To provide and improve Our products and Website, including, but not limited to, responding to customer service inquiries;
  • Enforce Our Terms of Use; and/or
  • Comply with applicable legal requirements, industry standards, and Our policies.

How Plum Stores Your Information

We store Your Personal Information on Shopify’s and Mailchimp’s secure servers.

How Plum Shares Your Information

Plum does not sell, rent, or otherwise transfer or disclose Personal Information about You without Your consent, except as further explained in this Policy.
Plum may share the Personal Information collected through Your use of the Website with our employees, agents, and/or contractors (collectively, “Plum Personnel”) in connection with the services that these individuals or entities perform for or with Us. Plum Personnel are restricted from using this data in any way other than to perform these services. We and our Personnel maintain the trust placed in Us by those who provide Us with Personal Information by using reasonable administrative, technical and physical safeguards to protect against inappropriate use and disclosure of Your Personal Information.
From time to time, Plum may also establish business relationships with third-parties whom We believe are trustworthy. Your Personal Information is sometimes shared with these carefully selected third-parties in order to enhance Your customer experience and to provide services to Us. For example, We use Shopify to power our online store (You can read more about how Shopify uses Your Personal Information here: We also use Mailchimp to manage and implement Our e-marketing and e-mail campaigns (You can read more about how Mailchimp uses Your Personal Information here: Plum may also provide non-personally identifiable information collected through Your use of the Website with third-parties for the purpose of creating and implementing Our marketing and advertising efforts.
Plum reserves the right to share Your Personal Information to respond to duly authorized information requests by governmental authorities or where required by any applicable law, regulation or legal process. We may therefore disclose Your Personal Information and any other information about You, if We deem that it is reasonably necessary to: (a) satisfy any applicable law, regulation, legal process (such as a subpoena or court order), or enforceable governmental request; (b) enforce the Terms of Use, including investigation of potential violations thereof; (c) detect, prevent, or otherwise address fraud, security or technical issues; or (d) protect against harm to the rights, property or safety of the Company, its users or the public, as required or permitted by law.
Plum may also provide Your Personal Information to a third-party in connection with the sale, assignment or other transfer of the business of this Website and/or Plum to which the information relates. In which case, Plum will require that any such buyer agree to treat such information in accordance with this Policy.

Advertising and Analytics Services Provided by Third-Parties  

Plum contracts with other companies to provide Us with analytics services and serve advertisements on Our behalf across the interest and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about Your use of our Website, including Your IP address, operating system, web browser ID, mobile network information, browsing information (such as what pages are viewed), amount of time spent on pages or in apps, dates and times You access e-mails, and links clicked. This information is used by Us and such third-parties to, among other things, analyze and track data, determine the popularity of content, deliver advertising and content targeted to Your interests, and to improve the Website.
You are consenting to Plum collecting, using and disclosing Your Personal Information for the purpose of providing You with our products and services by giving Us Your Personal Information. We use an opt-out standard for communications with You about our products and services and other products or services that may be of interest to You. If You do not wish to receive such mailings, please contact us by e-mail at In addition, You can select to unsubscribe to any of our electronic e-mail marketing communications to You. If You opt-out of marketing communications, Plum will still contact You in connection with providing You with the products and services You have purchased from Us.
Plum will only retain Your Personal Information for a period of time needed to fulfill legitimate and lawful business purposes, in accordance with all applicable laws and regulations.
We will, as necessary, keep Your Personal Information accurate and complete based on the information You provide to Us. Plum will not actively update the Personal Information stored in Your online user account. However, You may, at any time, manage, update, and correct the Personal Information You have provided to Us as part of Your account by logging into Your account. If You are unable to manage, update, and/or correct the Personal Information stored in Your account, You may request an update of that information by contacting Us by e-mail at
Security Safeguards
Plum will use reasonable security safeguards to protect Your Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification by third-parties. Notwithstanding the foregoing, You should be aware that there is always some risk involved in transmitting Personal Information over the Internet and no security system can prevent all potential security breaches. As a result, Plumcannot guarantee or warrant the security and privacy of any Personal Information You transmit to Us, and You do so at Your own risk. Once We have received Your Personal Information, We will use strict procedures and security features to try to prevent unauthorized access.

Your Rights Under Applicable Data Protection Laws

European Union Data Protection Laws
Plum’s processing of Your Personal Information will comply with the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the “GDPR”). For EU users, if You wish to request access to, correct, or delete Your Personal Information collected by Plum, please contact Us by e-mail at Additionally, Plum will provide You, upon request, with an electronic file containing Your Personal Information in accordance with the GDPR data portability rights.
California Residents
Plum’s processing of Your Personal information will comply with the California Online Privacy Protection Act (the “CalOPPA”). For California residents, if You wish to review and request changes to Your Personal Information collected by Plum, please contact Us by e-mail at

The Privacy of Children

Protecting children’s privacy is important to Plum. This Website is designed to attract a general audience, but Plum does collect Personal Information from children under the age of thirteen (13). Specifically, with respect to children under the age of thirteen (13), Plum only collects Personal Information from children who apply: (i) to be a Brand Ambassador and/or (ii) to participate in Plum’s model casting calls. Plum also collects Personal Information from children ages seventeen (17) and/or eighteen (18) who apply for the Plum + Grander Scholarship for Promising Young Gymnasts.
Plum collects the following types of Personal Information through the Brand Ambassador application:

  • First name;
  • Last name;
  • Age;
  • Address;
  • Parent/guardian(s) name;
  • Phone number;
  • E-mail address;
  • Gymnastics gym/team (if applicable);
  • Competitive level (if applicable);
  • Gymnastics discipline (if applicable);
  • Social media profile(s) (specifically, Instagram, Snapchat, Facebook, Twitter, and YouTube) handles and number of followers;
  • Photograph(s) and/or video link(s);
  • Link to the applicant’s personal website (if applicable);
  • Link to the applicant’s personal blog (if applicable);
  • Unique qualities the applicant possesses that would make her a great ambassador;
  • The applicant’s passions, motivations, and inspirations;
  • Description of the applicant’s participation in athletics and what her goals are; and
  • Any other pertinent information about the applicant.
Plum collects the following types of Personal Information through model casting calls:
  •  First name;
  • Last name;
  • Age;
  • Address;
  • Height;
  • The applicant’s Instagram username; and
  • A full-length front, back and profile photograph of the applicant wearing a leotard and/or top and shorts combination.
Plum collects the following types of Personal Information through the Plum + Grander Scholarship for Promising Young Gymnasts application:
  •  First name;
  • Last name;
  • Address;
  • Parent/guardian(s) name;
  • Phone number;
  • E-mail address;
  • Volunteer and/or work experience;
  • Extracurricular activities;
  • Description of applicant’s attendance during high school, including the number of absences by grade for grades 9-12;
  • Explanation of any absences;
  • Explanation of any detentions and/or suspensions during high school;
  • A copy of applicant’s most recent report card;
  • A brief description of applicant’s gymnastics career; and
  • The name of the college/university applicant wishes or plans to attend and applicant’s anticipated major.

All the foregoing Personal Information collected by Plum is shared with Our marketing department only. At no time does Plum share any of the foregoing Personal Information with any third parties. Plum will never require children to disclose more Personal Information than is reasonably necessary to participate in any of the foregoing activities.
We will never knowingly request, use, and/or disclose Personal Information from anyone under the age of thirteen (13) without prior verifiable parental consent. If Plum learns that a child under the age of thirteen (13)has provided Us with Personal Information without parental consent, then We will remove such Personal Information from our files. At any time, a verified parent or guardian may: (i) review all Personal Information collected from their child; (ii) revoke their consent; and (iii) direct their child’s Personal Information to be deleted from Our records.

Third Party Links

Plummay provide links to other third-party websites that are independent from Plum. This Policy does not apply to those third-party websites. Plumis not responsible for the collection or use of Your Personal Information on any third-party website. As such, Plumdisclaims any liability for any third-party use of Your Personal Information obtained from using such third-party website.

Modification to the Policy

Plummayupdate this Policy from time to time. Plum will handle Your Personal Information in accordance with the Policy in effect at the time it was collected. Plum will not make any materially different use of Your Personal Information unless we notify You and give You an opportunity to object. Please refer to the Website for the most current version of our Policy.

Contact Information

If you have any other questions or comments about this Policy, please contact Us by writing to:

Plum Leotards, LLC
PO Box 432
Kenilworth, NJ 07033