Plum Cares - Philanthropy & Community Involvement
Philanthropy and community involvement are at the core of Plum's culture. Each garment represents more than athletic wear — it reflects a commitment to purposeful action. As a proud member of the gymnastics community, Plum continues to pay it forward at local, national, and international levels.
Origins of Plum Cares
Founded in 2016, the Plum Cares Collection was created to raise funds for causes and give back to the worldwide gymnastics community. The initiative was inspired by Emily McGill, a gymnast from Devlin Gymnastics in Wall, NJ, who was diagnosed with Hodgkin's Lymphoma.
Plum launched an awareness campaign — “A Leo Can Save a Life” — designing and selling a limited-edition collection of 6,000 leotards. With $10 donated per unit, Plum raised $60,000 in support of the Children's Hospital of Philadelphia (CHOP) and St. Jude Children's Research Hospital.
Expanding Impact
- Supported organizations focused on awareness and research of life-threatening diseases.
- Contributed to relief efforts following catastrophic events such as hurricanes and wildfires.
- Funded multiple scholarships for athletes.
To date, the Plum Cares Collection has raised and donated over $100,000.
Current Focus: Education
Recognizing that gymnasts’ training schedules often limit opportunities for extracurricular or community service activities, Plum shifted its philanthropic focus to education. In 2018, Plum established the Plum Cares Academic Scholarship (PCAS) to support gymnasts pursuing post-secondary education at accredited colleges, universities, or trade schools.
Join the Mission
Shop the Plum Cares Collection, and a portion of every purchase contributes directly to the PCAS — helping nurture the aspirations of the next generation of student‑athletes.