Plum Cares

Philanthropy and community involvement are at the core of Plum's culture, with each garment representing a commitment to purposeful action. As a proud participant in the gymnastics community, Plum remains dedicated to paying it forward at local, national, and international levels.

Our “Plum Cares” Collection was founded in 2016 to raise funds for causes and give back to our worldwide community. The concept was inspired by Emily McGill, a gymnast from Devlin Gymnastics in Wall, NJ, who was diagnosed with Hodgkin's Lymphoma. Plum developed an awareness campaign, “A Leo Can Save a Life,” where a limited-edition collection containing 6,000 leotards was designed, developed, and sold publicly, with $10 per unit being donated back to Children's Hospital of Philadelphia (CHOP) and St. Jude Children's Research Hospital to reach a $60,000 goal.

Over the years, Plum has continued its philanthropic efforts, supporting organizations promoting awareness and research of life-threatening diseases and contributing to relief following catastrophic events such as hurricanes and wildfires. Additionally, the company has made significant contributions to the education of athletes through multiple scholarships. Since the inception of the Plum Cares Collection, we have raised and donated over $100,000.

Plum has now shifted its philanthropic focus to education, recognizing that the demanding training schedule of gymnasts often restricts their availability for extracurricular or community service activities at a level comparable to their peers. In 2018, Plum established the Plum Cares Academic Scholarship (PCAS) to support gymnasts pursuing a post-secondary education at an accredited institution such as a college, university, or trade school.

Explore the Plum Cares product line, knowing that a portion of the proceeds from each purchase contributes to the PCAS, nurturing the aspirations of the next generation of student-athletes.