Committed to the comfort and ingenuity of every gymnast, and to producing fun and durable garments, Plum Practicewear is excited to announce the launch of its new Winter 2015 line. Once again, the marketing team has secured the help of amateur, aspiring NJ gymnasts to model for the brand.
“We have been very fortunate to have the support of the local gymnastics community and the ability to tap into the amazing, local NJ talent for our models. We were honored to once again have the “training trio” from MG Elite in Morganville: Laurie Hernandez, Jazmyn Foberg and Ari Agrapides model the new 2015 Winter Line at our photo shoot, along with Olivia Dunne from Eastern National Academy of Gymnastics (ENA) in Paramus, and Emily Clayton and Brianne Dombrowski from Devlin Gymnastics in Wall. The international growth of Plum Practicewear is very exciting and we thrive on getting photos and feedback from our gymnasts. We get inspiration through them,” added Midura.
Plum Practicewear has made a substantial impact on the gymnastic community since its rebranding in August 2014. Plum Practicewear’s Fall 2014 Line and “Chalk It Up” ad was featured in the Fall 2014 issue of USA Gymnastics Magazine, and social media marketing efforts have inspired sales that span from the United States to Australia, to Israel and Holland, to the United Arab Emirates.
Following suit with Plum’s Fall 2014 line, Plum’s Winter 2015 leos are infused with exciting patterns and are 100% produced in the United States. In the new line for winter, gymnasts can choose from 15 funky patterns and colors some of which touch upon current trends that include camouflage, 70’s inspiration, holiday glitter, and faux snakeskin patterns with “leather-like” trim. Plum is making its mark by personifying its products and utilizing props to make the leo come to life. For example, a live boa constrictor was used to promo the snakeskin line.
Also new for the winter line is the re-introduction of an extra small in child sizes, and a refined cut that eliminates bunching in the lower back area and adds more comfort in the groin area has been added. “Gymnasts can spend up to 18 hours in the gym everyday, so creating a comfortable and fashionable leo is of the utmost importance to our design team during the manufacturing process. Every Plum Leo is created from the ground up with the gymnast in mind, and offers an amazing 4-way spandex material that stretches for added flexibility,” said Nicole Midura, Plum Practicewear Vice President of Marketing and Sales.