Plum Practicewear Promotes Fitness + Active Lifestyle With the Launch of Plum Sports Bra + Short
Plum Practicewear, the leading online retailer of gymnastics apparel and accessories, introduces Plum Sport. The new line features sports bras and shorts for the every day athlete.
Plum Practicewear, a driving force in the gymnastics community and a leading online retailer of gymnastics apparel and accessories, is celebrating the official launch of their Plum Sport collection. Since establishing their presence and positive reputation within the gymnastics world, Plum is broadening its horizons aiming to appeal to all athletes as a whole. They are doing so by launching their first-ever Sports Bra and Sport Short duo, available in Raven and Vanilla Bark colorways.
“We have been seeing an increase in the demand for athletic apparel across the board, including coaches, gymnasts, gymnast’s parents, and even athletes in other sports such as cheer, dance, and swimming,” stated Plum Practicewear Partner and Director of Marketing Debra Rizzi. “Our goal is to provide garments that can be worn each and every day, around town, to school, or to the gym and back.”
About Plum Sport
Plum Sport is an extension of the Plum Practicewear brand, designed to appeal to all athletic genres and those seeking to live an active lifestyle in style. “Our current target market consists primarily of gymnasts and parents of gymnasts, and we want to keep that market in-tact. However, we wanted to introduce a collection that can be worn by anyone,” stated Rizzi. “The athleisure trend is seen all across the retail landscape and played a key role as a decision-making factor that is driving Plum to expand our product offering.”
Both the Sports Bra and Sport Short are produced using Plum’s signature 4-way stretch spandex, complete with a 2-way stretch Plum band that provides 360˚ form-fitting comfort. Available in both child’s and women’s sizing, Plum is hopeful their sports bra and shorts become a staple in the closet of every rising athlete. The Sports Bra comes complete with sheer mesh inner lining for bra cup insertion as needed for adults; bra cups not included.
Plum Sport will be available Thursday, August 17th at PlumPracticewear.com and retails for $24.99-$29.99.