Plum Practicewear Taps Local Talent to Launch New Back to Basics Collection
Plum Practicewear, the New Jersey-based online retailer of gymnastics apparel, announces the addition of three local, Jersey Shore rising high school dancers to model its latest collection, Back to Basics.
To mark the entry of the Back to Basics collection, Mikayla Desaye (Wall), Cassidy Hagel (Point Pleasant), and Chloe Casale (Manasquan) have been selected to promote the line’s release in advertising, on social media, and via the brand’s website. While Plum Practicewear has traditionally chosen aspiring gymnasts to model on the brand’s behalf, this is the first time dancers have been chosen to represent the brand.
Since launching in 2009, Plum Practicewear has been known for its colorful, comfortable, and affordable gymnastics practice wear apparel. This month, the gymnastic apparel brand is expanding with five essential pieces that meet the workout needs of any athlete, whether a dancer, a runner, a yogi, or any female athlete seeking comfortable active lifestyle apparel. Back to Basics includes a mesh leotard ($36.99), capri leggings ($32.99), a sport top ($26.99), biker shorts ($26.99), sport shorts ($25.99), and a tank with a mesh back ($27.99). The jewel-toned collection is available in Ruby (shimmering plum), Sea Glass (coastal blue), and Raven (intense black).
“There has been an increase in demand from our fans and parents for athletic apparel that can crossover to other sports,” said Plum Practicewear Partner and Vice President of Marketing Debra Rizzi. “We are excited to have this opportunity to collaborate with athletes across related categories to offer comfortable and fashionable athletic wear that works for any workout or any sport.”
Donning pointe shoes and Plum apparel, here are the new Plum Practicewear models:
Mikayla Desaye
Mikayla Desaye, 18, of Wall, started her dance career at three years old. Desaye studies at New Jersey Center of Dance & Performing Arts in Old Bridge, where she also teaches. Currently a senior at Ranney School in Tinton Falls, Desaye plans to study neuroscience and Spanish at Villanova University in this fall.
Cassidy Hagel
A dancer since age three, Cassidy Hagel, 16, of Point Pleasant, continues her dance training at East Coast Dance Company in Wall. Hagel is a Point Pleasant Borough High School sophomore.
Chloe Casale
Chloe Casale, 14, of Manasquan, began dancing as a baby ballerina when she was just one year old. She is a freshman at Manasquan High School and trains at East Coast Dance Company in Wall.
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