CHALK IT UP!

Plum Practicewear Launches Exciting New Brand and 2014 Fall Line

Commitment, strength, dedication, fearlessness, power, and pure passion. Every gymnast is a champion from day one. Since 2011, Plum Practicewear has proudly played a key role in these amazing athletes lives as they journey to perfection in this remarkable sport. The heart and soul of Plum Practicewear continuously keeps the gymnast in mind, aiming to infuse fun and durability into each garment, so every gymnast hits the gym with confidence. Dedicated to producing affordable and trendy garments, Plum Practicewear today announced the exciting launch of their new brand, web site (www.plumpracticewear.com), and 2014 Fall Line.

Plum’s funky, limited-edition leotards are 100% produced in the United States, with the entire production process occurring on the East Coast. Plum’s niche in producing limited-edition runs ensures that there is ready-to-ship inventory on a quarterly basis for gymnasts and pro shops. Since only a small number of each style of leotard is made, effortless originality at the gym is easy. In the new line for fall, gymnasts can select from trendy patterns that include mustaches, candy skulls and bandana patterns and more that allow them to showcase their personality. 

“Plum has always infused "fun" into its products, and we have been fortunate and grateful to develop a following. Our rebrand positions us for growth, without losing our personality. Not to mention that our new tagline "Chalk It Up" says it all - every bit of a gymnast's workout includes chalk and our garments are built for comfort and durability. We want to be with our gymnasts on a daily basis,” said Nicole Midura, Plum Practicewear Vice President of Marketing and Sales.

With junior elite gymnasts in their backyard, Plum Practicewear was honored to have the “training trio” from MG Elite: Laurie Hernandez, Jazmyn Foberg and Ari Agrapides model the new brand and 2014 Fall Line and “Chalk it Up” photo shoot. Agrapides and Foberg will be competing this weekend at the P&G Championships in Pittsburg, Pennsylvania and proudly showcased Plum’s new leo “Fusion” on Day 1 of podium training for the competition. This coppery, slick-textured leo was hand-picked by their coaches, Maggie Haney and Victoria Levine, who understand the importance of a first-impression during practice on the national scene. “We can’t thank the MG Elite enough for their support during this launch, and look forward to many other gymnasts having access to the new Fall line,” added Midura.

August 04, 2014 by Keith Rizzi`
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