Goodbye 2024, Hello to Plum’s Brightest Year Yet!
At Plum, our passion for gymnastics drives us to empower athletes and make a meaningful impact. As we celebrate the successes of 2024, we’re inspired by the collaborations, community initiatives, and exciting opportunities that lie ahead in 2025.
A Message from Our CEO
“2024 has been a remarkable year for Plum, filled with innovation, partnership, and community growth. As we move into 2025, I’m proud of what we’ve accomplished and even more excited about what’s ahead. Our unwavering commitment to quality, creativity, and giving back remains at the core of everything we do. Together with our customers and partners, we’re shaping a future where gymnastics goes beyond competition—it’s about fostering connection, confidence, and positive change.”
— Gennaro Palladino, CEO, Plum
Celebrating 2024: A Year of Growth and Gratitude
This year, we deepened our connection with the Plum community by highlighting gymnasts' achievements through initiatives like All About You, Plum Girl of the Month, and Coaches’ Corner. These programs celebrated the vibrant individuals who inspire everything we do.
We are incredibly grateful to our community. Every collection and interaction is a testament to the love and appreciation we feel for you. You are, and always will be, our muse.
In 2024, we expanded our Competition and Teamwear offerings, and your incredible support enabled us to create over 20,000 custom garments. We offered you new silhouettes and SEVEN brand-new limited-edition collections, including the Plum Cares Spirit Collection, in honor of the Olympic Games. This collection was made even more special because each purchase from the Spirit Collection contributed to the Plum Cares initiative, supporting the Plum Cares Academic Scholarship (PCAS).
Giving Back with Purpose: The Plum Cares Program
- The Plum Cares Program was at the heart of our mission in 2024, blending style and philanthropy to make a lasting impact.
- Plum Cares Collection: Every purchase from this collection supported charitable causes, ranging from education and health to environmental conservation.
- Plum Cares Academic Scholarship (PCAS): This year, we expanded the scholarship program to help gymnasts achieve their academic dreams. Congratulations to this year’s recipient, Jordan Cerenzio, whose resilience and determination embody the spirit of the gymnastics community.
- Plum Positivity Leo Design Contest: The winning design, Lightning Flash, came to life in a limited-edition leotard, with proceeds supporting Breakthrough T1D. This initiative showcased the power of creativity to drive change.
- Plum Cares Gifted Invitational: Gyms nationwide raised funds for meaningful causes nationwide. Together, we raised $5337, including Plum's matched donations,
Style Meets Purpose: Creative Collaborations
2024 was defined by exciting partnerships that combined style with purpose:
- Carly Patterson Collection: This collaboration with Olympic Gold Medalist Carly Patterson brought her fearless spirit to Plum, resulting in a stunning collection loved by gymnasts everywhere.
- Kippies Loves Plum Collaboration: This partnership, featuring the Sugar Plum Keyhole Cutout Leotard and Kippies Kare products, celebrates positivity and unity while highlighting Plum’s dedication to empowering athletes.
A Heartfelt Thank You
None of this would be possible without the incredible support of our friends in the gymnastics industry. To our Plum Partner Gyms who allow us access to their athletes and families and facilities, your unwavering support means the world to us; the team at Mancino Mats, who are always in our corner and the IGC team who are amazingly generous with their with support, ideas and friendship. We cannot thank you enough for all the Plum Love! Your unwavering support allows us to reach new heights.
We are equally grateful to our vendors, whose talents and ingenuity shine through in everything we share with our community. Your partnership fuels the creativity and quality that define Plum, and we are so fortunate to have you on this journey with us.
And finally, a special thank you to the Plum Team. We are small but mighty! Every Plum team member jumps into every opportunity with two feet, tackling every challenge with determination and heart. They are creative, thoughtful, kind, and resourceful problem-solvers. Without their passion and dedication, Plum would not exist. We are endlessly grateful for their hard work and commitment to our mission.
Looking Forward to 2025
As we leap into 2025, we’re excited to build on this year’s momentum with ambitious goals:
- Empowering Plum Girls to feel strong, confident, and resilient.
- Expanding the Plum Cares Program: New partnerships, enhanced scholarship opportunities, and additional ways to give back.
- Innovative Collaborations: Exciting partnerships featuring fresh designs and functional products.
- Growing the Plum Cares Invitational: Doubling gym participation and fundraising efforts to amplify our collective impact.
At Plum, gymnastics is more than a sport—it’s a platform for confidence, connection, and positive change. In 2025, we’ll continue delivering high-quality gymnastics apparel while empowering athletes to shine on and off the mat.
Thank You, Thank You, Thank You!
To our community, partners, and incredible team—thank you for being part of this journey. Here’s to an inspiring and impactful 2025 filled with love, creativity, and success!