Plum Practicewear Announces Cultural + Educational “CityVibe” Series
WATCHUNG, NJ (July 7, 2015) – Plum Practicewear adds the “CityVibe” Series, to its collection of limited-edition practice leotards that are colorful, comfortable, and affordable. Different from other collections, this line was conceptualized to educate gymnasts about other cultures and act as a catalyst to bring gymnasts together globally as they prepare for the 2016 Rio Games. The kickoff line embraces three major cities: New York, Paris, and London and are named “Big Apple”, “Mademoiselle”, and “Tea Time”. Each leotard features a step and repeat pattern of icons that represent that city and its culture. Additionally, Plum has posted a FREE digital publication on their web site that allows gymnasts to learn “fun-facts” about each city including demographic information, historical places to visit, and relevant gymnastics statistics.
“Gymnastics is a full time job for most athletes and families - traveling is typically something that may not fit within the “mix.” Plum was founded to represent the everyday gymnast, so we wanted to bring desired destinations into the gym, bring cultures together, and use this line as an educational platform,” stated Nicole Midura, Vice President of Sales & Marketing. “We are fortunate to have very short lead times in our production process and therefore will engage our gymnasts through Instagram @plumpracticewear to get their input on what cities they want to see next in the series.”
Keith Rizzi, Creative Director from Rizco in Manasquan, NJ, stated, “The design team was exceptionally inspired since we knew that a custom pattern would be well received, and would emulate each culture appropriately. We are also very fortunate to have nationally + internationally decorated gymnasts in New Jersey that donate their time to model for the Plum brand.”
All three limited-edition leotards are available online to be shipped internationally at the price point of $32.99 USD. Visit PlumPracticewear.com to shop and download the “CityVibe Series” publication.