A LEO SHIMMERS WITH PATRIOTIC PRIDE AND HEARTFELT LOVE. #PLUMLOVE
Plum Practicewear Dedicates “The Patriot” to Longtime Model and Olympic Champion, Laurie Hernandez
WATCHUNG, NJ (August 25, 2016) – Plum Practicewear announces the launch of a limited-edition leotard, “The Patriot,” to commemorate the success of their longtime model, and recent Olympic gold and silver medalist, Laurie Hernandez. The Plum-Hernandez relationship turned five this year, and the gymnast has not only worn the product for everyday practices, but has aided in fitting, pattern-selection, and personifying each of Plum’s leotards through props and personality during quarterly photo shoots. There is much more there though, it’s #PlumLove.
“Plum was founded to provide colorful, comfortable, and affordable leotards for the everyday gymnast. Our culture is unique. It’s not just about the sale, it’s about embracing each gymnast, developing a personal connection with the gymnast and their parents, and promoting them on their journey. It’s #PlumLove,” stated Gennaro Palladino, managing partner of Plum Practicewear. “The emotional journey with Laurie, her parents, Wanda and Anthony Hernandez, and her coach, Maggie Haney, over the past five years has been magical. Plum has experienced a little girl turn into a young lady, transform into a champion, and furthermore, a national role model. The word “patriot” stands for someone who vigorously supports his or her country. This leotard emulates the passion, sparkle, and #PlumLove that Laurie has brought to Plum’s world; and we are proud to dedicate it to her achievements as she continues to win over the hearts of Americans nationwide.”
The Patriot leotard redefines Plum Practicewear’s current “Flipside-style,” which is known for being plain on the front “with the party on the back” (meaning: the fabric is typically bright, bold and a bit crazy!). The front of The Patriot was inspired by Laurie’s endless, positive energy as it shimmers with over 1,300 red, white, and blue crystals that burst to form the Plum “P” in the negative space. The back of the leotard speaks to her quest as an American gymnast and features a painterly red, white, and blue fabric that intertwines as if she is tumbling with her teammates. In true Plum style, the leo is colorful and comfortable. Only 300 pieces are being offered at PlumPracticewear.com for $64.99.
With Hernandez's recent announcement of going pro on August 3, 2016, Plum has engaged in conversations with agent, Sheryl Shade, of Shade Global Inc.
“Plum Practicewear’s goal is to keep Laurie onboard with Plum. National sponsors will have the first opportunity to submit proposals and Plum is vying for a seat at the table. Laurie will always be part of the #PlumFamily whether she is modeling for Plum or not,” stated Brant Lutska, partner of Plum Practicewear. “Our current focus is to celebrate Laurie and thank her for allowing Plum to be with her on her journey.”
Along with The Patriot, Plum is adding two additional styles of leotards, shorts and leggings that Laurie models including #PlumEdgy and #PlumRastaGirl. All of Plum’s limited-edition practicewear is available for national and international purchasing and delivery online @ PlumPracticewear.com.