Plum Cares Initiative: Making a Positive Impact through Community Outreach

Since its launch in 2016, the Plum Cares collection has been an unwavering success. What began as a single product in support of a single organization has blossomed into the PlumCares initiative, embodying our steadfast belief in the significance of community support and social responsibility. Our ultimate goal is to create a lasting, positive impact on the communities we serve.

Within each main collection, Plum designates one leotard as a Plum Cares leo, and a portion of the proceeds from its sale is dedicated to the Plum Cares. These contributions are directed towards 501(c)(3) non-profit organizations and charities, including esteemed institutions such as the Children's Hospital of Philadelphia (CHOP), Special Olympics, and humanitarian relief organizations.

Plum is more than just a manufacturer of top-notch gymnastics apparel. We actively foster creativity and community involvement, exemplified by our highly anticipated annual Promote Positivity Leo Design Contest. This exciting initiative invites gymnasts of all ages and skill levels worldwide to submit their unique designs, offering them the extraordinary opportunity to have their leotards produced and sold by Plum Practicewear. The contest is a cherished highlight for our Plum Girls and employees alike, fostering a sense of inspiration and camaraderie.

"We firmly believe that creativity and community involvement are essential for creating a better world," expressed John Mytschenko, Vice President of Product Development and Design. "Through Plum Cares and our Design a Leo Contest, we strive to make a positive impact while encouraging innovation and social responsibility. Partnering with non-profit organizations and charities enables us to give back to the community, and we are thrilled to continue inspiring and empowering the next generation of leaders and change-makers through these initiatives."

In 2018, we expanded our philanthropic endeavors to include education by establishing the Plum Cares Academic Scholarship. This annual scholarship supports gymnasts pursuing higher education at accredited post-secondary institutions, such as colleges, universities, and trade schools.

 The commitment of Plum Practicewear to community outreach underscores our dedication to producing exceptional gymnastics apparel while simultaneously uplifting the community and motivating others to take meaningful action. We are immensely proud to uphold our mission of making a positive difference and eagerly anticipate continuing to serve as a catalyst for transformative change.

 So, when you encounter the Plum Cares logo, you can take pride in knowing that your purchase actively contributes to Plum's philanthropic endeavors. By supporting PlumPracticewear, you play an integral role in our mission to effect positive change in the world. Together, we can forge a brighter future and foster a spirit of compassion and generosity. We express our heartfelt gratitude for your participation in the Plum Cares community.