Unveiling the 'New Dawn' Collection: Embrace New Beginnings with Plum

Hey Plum Fam! ✨ As we gear up for the new school year and the changing seasons, it's time to get back into the gym with a fresh perspective and renewed energy. We’re beyond excited to unveil our latest collection, “New Dawn,” designed to inspire new beginnings and empower every gymnast.

The “New Dawn” collection is more than just colorful, crazy-comfortable leotards for girls —it’s about embracing challenges with confidence and style. With our slogan, “Awaken Your Potential,” we’re here to encourage you to reach your full potential and tackle every hurdle with determination.

“The inspiration behind the 'New Dawn' collection stems from our desire to create pieces that not only reflect style but also embody the spirit of perseverance and growth,” says John Mytschenko, VP of Product Development at Plum. “Each design, from vibrant colors to classic neutrals, is crafted with the intention to empower athletes to tackle challenges with confidence and grace.”

And here’s something extra special: A portion of the proceeds from the Plum Cares leotard 'Jubilee’ will be directed towards the Plum Cares Academic Scholarship. This initiative supports talented students pursuing their academic dreams, aligning with our mission to inspire and uplift both in and out of the gym.

Whether you love bold colors that energize your practice, deep tones that add intensity, or classic neutrals for timeless elegance, Plum’s “New Dawn” collection has something to match your vibe. Each piece is crafted to make you feel empowered and ready to conquer whatever comes your way.

Join us in celebrating the “New Dawn” campaign—a journey of growth and achievement for all our Plum Girls. By launching this collection, we aim to strengthen our community bond and inspire each other to excel.

Let’s embrace this new season together in Plum’s “New Dawn” collection. Share your stories of progress and triumph using #PlumNewDawn and let’s make this journey unforgettable! 🚀